Sun, Style & Sea: FURLA Opens First Beach Club at COMO Uma Canggu, Bali
Across the world’s style capitals, fashion houses are increasingly taking over hotels, cafés, and beach clubs as part of a new wave of experiential brand activations. These immersive environments allow brands to extend their DNA beyond products, transforming lifestyle spaces into 360-degree experiences where guests can see, feel, taste, and live the brand’s universe. From branded cafés in Paris to resort pop-ups in Mykonos and Ibiza, these crossovers between fashion and hospitality have become one of the most e ective ways to engage consumers, generate digital buzz, and connect with a new generation of travellers who value both style and experience.
For FURLA, launching the first-ever FURLA Beach Club in Bali is part of this global trend. The activation aims to celebrate the brand’s It...
