The Westin Seoul Parnas, has officially opened its doors on September 15, 2025, bringing a new era of urban wellness to the vibrant heart of Gangnam. Westin has been a leader in well-being and hospitality, empowering global travelers to recharge both body and mind through its three core brand pillars – Sleep Well, Eat Well, and Move Well. Following The Westin Josun Seoul and The Westin Josun Busan, The Westin Seoul Parnas reinforces Marriott International’s commitment to expanding its footprint in Korea’s premium wellness segments. Combining brand’s renowned global wellness philosophy with Parnas Hotel’s 40 years of hospitality expertise, the hotel introduces a new urban wellness destination at a strategic location in Gangnam.
Aligned with the brand’s philosophy, The Westin Seoul Parnas offers an urban experience that allows guests to restore balance of mind and body amidst busy city life. The hotel is designed around four key themes: Harmonic Scenery, Taste Tapestry, Crafted Wellness, and Luminous Stage, reflecting the hotel’s concept of harmony between city and nature, seasonal and local culinary experiences, inner balance and wellness, and experiences that illuminate life’s special moments
Guest Rooms Offering Refined Urban Relaxation
The hotel features a total of 564 guest rooms, ranging from standard rooms to Presidential Suites across eight room types, all equipped with Westin’s signature Heavenly Bed. Room layouts are optimized for business travelers, while spacious suites cater to long-stay guests and families. Suite rooms are equipped with Dyson hairdryers, Balmuda electric kettles, and amenities from the niche fragrance brand Diptyque, delivering a premium stay experience. The interiors of The Westin Seoul Parnas are designed by the globally renowned firm Cheng Chung Design (CCD), reflecting Seoul’s blend of past and present, nature and city. Of the hotel’s 564 guest rooms, 144 are Club Rooms, with access to the top-floor private lounge Westin Club, featuring panoramic views of the Han River and Seonjeongneung, alongside exclusive club services.
Diverse Culinary Experiences
The hotel’s restaurants showcase Parnas Hotels’ culinary expertise across various concepts. ON:TABLE, an all-day dining restaurant, features healthy buffet menus made with seasonal and local ingredients. Asian Live is a unique 5-in-1 Asian restaurant presenting authentic cuisines from Korea, Japan, China, India, and the Arab world. The Logue, the first-floor lounge hosts afternoon tea and business meeting spaces by day and shifts to live music with signature cocktails at night. Epicellar, a premium wine archive, and ÉDIT, which serves bakery, deli, and other sensorial items, provide a comprehensive gastronomic and lifestyle experience.
Westin Club – Private Top-Floor Lounge with Seoul Views
Located on the top floor, the Westin Club spans 702㎡, with curved façade windows offering panoramic views of the Han River and Seonjeongneung. Guests can enjoy all-day dining with breakfast, light snacks, afternoon tea, evening cocktails, and night services, with varying menus and ambience throughout the day. Accessible exclusively to Club Room and Suite guests, the lounge also offers private meeting rooms for small gatherings or business meetings, seamlessly combining relaxation and work.
Cosmopolitan Fitness Club – Large-Scale Urban Wellness Hub
The Cosmopolitan Fitness Club, spanning two floors and over 6000㎡, is a wellness hub featuring state-of-the-art fitness equipment and tailored programs. Premium Technogym machines, a golf swing analyzer, and AR-based putting training systems provide comprehensive sports and leisure experiences. Guests can benefit from a Body Recovery Zone for stretching and muscle relaxation, as well as personalized nutritional consulting. Professional trainers offer 1:1 personal training and group classes, enabling guests to maintain structured health routines even during their stay.
Harmony Ballroom – Premium Banquet Venue for Distinguished Events
The Harmony Ballroom, covering 1,127㎡ and accommodating up to 1,200 guests, features a 5.3m ceiling height, a large LED media wall, and state-of-the-art audio-visual systems. It is ideal for international MICE events, luxury weddings, gala dinners, exhibitions, and corporate gatherings.
Digital-Driven Personalized Guest Experience – DCX Operating Model
The Westin Seoul Parnas is the first hotel in Korea to implement the Digital Customer Experience (DCX) operating model. Developed in collaboration with GS Group’s digital innovation team, 52g, this model manages the entire guest journey using data-driven insights, providing personalized services from check-in to check-out. In-room dining, wellness program bookings, restaurant reservations, and local information are all integrated into a single platform accessible via mobile devices. By analyzing customer behavior data and VOC (Voice of Customer), the hotel can optimize personalized experiences, respond to real-time feedback, predict congestion in key areas such as restaurants and pools, and maximize operational efficiency. Parnas Hotels also plans to leverage its proprietary CX (Customer Experience) platform for data-driven decisions on new service planning and marketing strategy development.